hitschies. Snack it your way.

Well, what's that? A new logo? And not only that, but a new name! The time has come, we are taking the next step: a brand relaunch.

As a fourth-generation family business, we are very proud of the long tradition we have been putting into our sweets for over 80 years. We hold on to everything that is tried and tested, our passion, experience and joy in innovation, and take the next step towards the future: our brand name changes from hitschler to hitschies.

Our hitschies brand is closely linked to our claim "Snack it your way." Our actions are shaped by our brand values of uniqueness, individuality and diversity. Because we know: Our products are as diverse as you are. We want to encourage you in your uniqueness and individuality every day.

You will soon be able to discover something else: Our packaging will also shine in a new design. We have kept many popular elements and at the same time modernised our packaging. We think they look great and we hope you like them as much as we do.

You will gradually find the new packaging on the supermarket shelves. You can already get a first impression of the new designs here on our website.

We are looking forward to your feedback and everything we will experience together with you.

Your hitschies